Empowerment

  • What is Your Implicit Content Strategy in One Sentence?

    You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…

  • Don’t read the papers first thing in the morning! Why that? News usually they ruin your day! Remember when Wall Street broke down and spawned the financial crisis? Banks crumbled and corporate capitalism turned to “state capitalism”! Why? It seemingly…

  • What Easter Can Teach Us About Search, Social Media and Blogs

    Yes. I usually enjoy a short break during holidays like Easter Yet I often can’t resist to think about SEO 2! It consists of three major parts: I want to share with you a saying that kept popping up on…

  • I love Web apps that is software used inside of your browser with no download needed. To be honest I suck at Microsoft Office! I also do not want to spend money! Yet I even struggle with the free open…

  • * Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…