Empowerment

  • When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their…

  • * For many years I admired the Creative Commons movement. Yet I have not only been a big fan of community and sharing. I also used a lot of Creative Commons licensed images here on the SEO2.blog! Usually I uploaded…

  • * SEO 2 is about link love. Or should I say Love of Links (LOL!)? Anyway, when I started out on this blog I installed a fabulous “dofollow” plugin for WordPress. It deleted the so called “nofollow” attribute WordPress added…

  • * As both blogger and SEO am I aware of both sides of “link building”. Over the years I got lots of spammy comments from low quality “blog commenting services”. I often had to delete comments right away. I rather…

  • What is Your Implicit Content Strategy in One Sentence?

    You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…