Empowerment

  • Platform Independent Online Publishing

    Platform independence is a term known from programming. It’s not solely about software though. In reality it matters for website owners and online publishers as well. How to become independent from Google and Facebook?

  • Down-to-Earth Nonprofit SEO Approach: Advice and Resources

    Do you work for a nonprofit? Are you representing an NGO? Are you simply an activist without an official label? Are you healing the planet and the people? Then I might be able to help you for free! Why me…

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • * When Google introduced its browser I wasn’t celebrating. Chrome became the dominant browser on the Web. Yet I was put off by a whole list of privacy concerns and annoyances. It’s 2025 and many of those still apply to…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…