seo2.blog

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  • The 3 Types of Online Reputation Management You Need

    Online Reputation Management was a relatively late addition to search engine optimization and it was part of a larger marketing trend. The hype has subsided over the years yet so called ORM or Online Reputation Management is the daily bread…

  • SEO for Humans is Not About Google and “Content is King”

    Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…

  • 10 Misconceptions Why SEO is Better than SMO Refuted

    Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

  • How to Use White Space or Get Swallowed by a Black Hole

    How to Use White Space or Get Swallowed by a Black Hole

    Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?

  • Authority and Trustrank

    Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…