Definitions

  • One fine day my online friends Patrick Altoft and AJ Kohn were mad at Smashing Magazine for not getting SEO. Why? The popular Web design blog published an incisive piece misrepresenting search engine optimization under the ominous headline “the inconvenient…

  • Getting links is like getting laid. You can pay for sex or you get it for free. When you are very attractive you have no problems. You have to pay when you are ugly boring shallow Still there are lots…

  • You certainly know urban legends already. Stories, misconceptions and myths that sound enticing and thus get spread through gossip all over the place. Urban legends mostly proliferate where people use to meet for small talk, thus “urban”. The Internet is…

  • Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…

  • Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…