Definitions

  • * I promised you a redefinition of SEO when I started this blog. In fact it’s still in the name of it. Where is it you might ask. Until now I delivered only an upgrade, a new version of SEO.…

  • This is not a funny post. It’s one born out of frustration! One day out of the blue a client of mine wrote me an angry email! He was actually threatening to end our cooperation. Why? My client was apparently…

  • Silly Marketers: SEO is for Kids

    * Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still in 2003. As if social media were something completely new…

  • Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…

  • Most people contribute to social media. We create so-called User Generated Content (UGC). Yes, I am talking about social media like Yet they are not outright idealistic endeavors built for the benefit of humanity. They are about business and making…