Definitions

  • Are You After Traffic or Visitors?

    Are you after traffic or visitors? Do you want people to drive by your site or real visitors who stop by and stay for a while?

  • Popular link building techniques get exploited or even abused and thus Google has to react. I’ve seen more and more of such cases with the still hugely popular guest blogging. Thus you have to abide by these guidelines to get…

  • Online Reputation Management was a relatively late addition to search engine optimization and it was part of a larger marketing trend. The hype has subsided over the years yet so called ORM or Online Reputation Management is the daily bread…

  • Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…

  • Some bloggers argue that conventional SEO (Search Engine Optimization) is better than SMO (Social Media Optimization) for average small businesses.   What’s the difference between search engine and social media optimization? As I do not advocate a pure either or…