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Google personalizes search by default. What does this mean? You get different results than someone else. It has a major impact on SEO and beyond. People may even end up in a carefully curated filter bubble. Sure, you can depersonalize…
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One day I was awestruck when I visited the site of most important German blogging conference re:publica. Why was I so flabbergasted? The re:publica site sold links. Paid links are frowned upon by Google since 2007! Google has repeatedly asked…
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So you publish online? You may have your own website or manage someone else’s? Then you probably want to know how to show up on Google search. You most likely also already use Google Search Console (GSC from now on).…
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Diamond Skull by Damien Hirst.* Once in a while I check my social media feeds and see to my dismay another “SEO is dead” post. This type of “ragebait” gets spread every year at least a few times by now.…
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* The SEO industry has adopted a special terminology. Some even might call it insider lingo, jargon or worse. It’s SEO slang that might get misunderstood by outsiders. Thus clients, website visitors or the general public often struggle to discover…