The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

The Anatomy of an SEO 2.0 Web Directory of the Highest Quality

* In case you haven’t noticed yet I have a SEO 2.0 Web directory right here on my blog. What? A Web directory? In SEO 2.0? It sounds like a contradiction indeed. Aren’t directories either dead spammy useless? Well, not…

Do Usability Experts Still Fail Themselves on World Usability Day?

Do Usability Experts Still Fail Themselves on World Usability Day?

* In 2008 I celebrated my first world usability day by pointing out usability mistakes usability experts commit. Fast forward to 2010 and what did I see? They still failed. Now it’s another 5 years later and finally… they get…

‘SEO is Dead’ is Dead

‘SEO is Dead’ is Dead

Diamond Skull by Damien Hirst.* One fine day I checked Twitter and saw to my dismay that a post titled “How SEO is breaking the web (and killing Google)” [sic!] has garnered almost 200 tweets. While I assume that many of…

Panama Hat SEO

Panama Hat SEO

I confess: I’ve been lying to you all these years! I don’t wear a white sombrero like my avatar does. I wear a Panama hat instead. Let me explain. It’s more than just a fashion statement!   It’s not just…

Sometimes Success Lies in Moderation

Sometimes Success Lies in Moderation

* Blogging Often vs Publishing Only the Best Content For a while already I’ve been quite envious of blogs with a high posting frequency like Search Engine Journal Moz Hubspot They manage to post daily or even more often and…

Are You A Twitter Zombie?

Are You A Twitter Zombie?

Does social media make you stupid? After spending years on Twitter, participating almost daily there, I have noticed a gradual change in user behavior. It seems that many of us, including me are becoming crazy! We behave like real time…

SEO 3.0 – Hanging Out With the Hipsters

SEO 3.0 – Hanging Out With the Hipsters

It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…

The Best Way to Convert Visitors to Supporters is to Forge a Bond

The Best Way to Convert Visitors to Supporters is to Forge a Bond

In modern SEO we often encounter the term conversion (rate) optimization. What’s that? It means making visitors of your site your clients or customers in most cases. A conversion can also mean to make someone convert from a casual visitor…

SEO for Parents: What Does Daddy Do?

SEO for Parents: What Does Daddy Do?

Dad and Baby by PedroCancion Last time I wrote about SEO and parenting I stressed that you need to be proud of what you do to be able to talk with your kids about it. That’s not just about SEO….

7 Business & Blogging Clues a Puppy Can Teach You

7 Business & Blogging Clues a Puppy Can Teach You

For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…

10 Google Social Search Optimization Techniques

10 Google Social Search Optimization Techniques

The new by default personalized search by Google is a big paradigm shift in SEO.  I’ve already written about the changes personalized search mean for blogging social media search engine optimization etc. I prefer to call it social search as…

12 Effects Google Personalized Search Has on the Web

12 Effects Google Personalized Search Has on the Web

Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

10 Blogging Mistakes Most Bloggers Make

10 Blogging Mistakes Most Bloggers Make

* Sometimes it takes years of blogging to notice your most obvious mistakes. I’ve been blogging for several years privately, then a few professionally and still blog after 15+ years. By now I have made most mistakes you can make…

Ignore SEO 2.0 Jobs for 3.5$/h

Ignore SEO 2.0 Jobs for 3.5$/h

Job adverts make me furious! That’s surprising as it’s difficult to annoy me these days. I’m over 40 now and not as easily infuriated anymore thanks to Zen meditation among others. Also I’m a Web professional for 20+ years now…

Authority and Trustrank

Authority and Trustrank

Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Blog Commenting for SEO and Exposure: More Than Dofollow Links

Sometimes when I am blogging less than usual in the meantime I get also fewer visitors and thus also fewer comments. In times like these I get more comments for the SEO benefit of it than comments out of the…

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

The Dirty Dozen of Funny SEO Techniques for Lazy Bums

Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 Definitions: It’s about People, Self-Spreading and Being Reputable

SEO 2.0 doesn’t exist and I’m glad it doesn’t! OK, SEO 2.0 doesn’t exist according to Wikipedia. It existed – someone wrote an excellent article about it – but the Wikipedia censors deleted it. I’m glad. I prefer to spread…

Inspiring Positivity in the SEO Industry

Inspiring Positivity in the SEO Industry

One of the greatest things about the international blogosphere is its self improvement and personal development part. You have lots of outstanding positivity spirituality productivity blogs out there. You don’t have them in German to such an extent. There are…