Communities for Bloggers, Business People + Entrepreneurs

An agitated crowd rocks on a concert. The light is red and it's written 'Community' on the wall in big letters.

Niche and topical communities are one of the most important pillars of a social SEO appraoch to audience building.

Only by contributing to communities you are able to deeply connect with your peers and “prove your E-E-A-T“.

These “engagers” you met in communities often you elsewhere on the Web.

I’ve actively contributed to many industry communities in the past. These sites here are best for

  • bloggers
  • business people
  • entrepreneurs

who don’t focus solely on gatekeepers like Google and Facebook.

Thus I’d like to introduce these communities for bloggers, business people and entrepreneurs that have caught my attention over the years.

I recommend these communities:


Product Hunt

“Discover your next favorite thing…” – Here start-ups present themselves or are submitted by community members.

I have found some useful new tools on this site.

As of 2023 Product Hunt is still a prime example of a successful community and a household name.

Being on Product Hunt is often a starting point for growth for software startups.

Facebook and LinkedIn Groups

I’m a member of the Search Engine Land group on LinkedIn. I was long before I started writing for SEL regularly back in 2022.

The SEL group is very strict though. Even though I was a regular contributor got banned there by mistake due to sharing a link to my SEL post.

Why? The groups does not allow self-promotion and linking to third parties.

The questions asked there or opinions shared by newer members are often so misguided that there are a great inspiration for content.

There are other groups where you can help others who are less knowledgeable about SEO or whatever your trade is.

LinkedIn has many of those but Facebook even more. I tested a few SEO communities and helped here and there until I got sick.

There are sometimes hundreds of participants who see and engage with your post on such a group.

Even X/Twitter as a similar group feature by now.


You aren’t a blogger or Internet entrepreneur? Become one.

I’ve explained in the past that you can only become free by changing your mindset and turning into an Internet entrepreneur.

Both bloggers and business people can do that with ease as they already provide value in a digital medium.

Sometimes it’s enough to

  • code an app from scratch
  • announce it on a niche site like Product Hunt
  • get word of mouth from engagers

and the stellar growth story begins.

Some of my favorite tools like Exploding Topics by Brian Dean heavily relied on Product Hunt.

They used it for publicity and resulting word of mouth.


Where do people meet online now?

by now self-hosted separate niche communities are rare.

What happened? Social media corporations!

A few billionaires

  • Mark Zuckerberg
  • Elon Musk
  • Bill Gates

control most of the social media landscape in the West.

Just Zuckerberg owns three of the top social sites/apps:

  • Facebook
  • Instagram
  • WhatsApp

Many third party tools offer easier ways to create and maintain communities aka “groups”.

Plus sites like Facebook or LinkedIn can already connect you to existing audiences.

Peruse Facebook and LinkedIn and you will find plenty of niche communities dealing with all kids of outlandish topics.

Indeed forums are found on social sites nowadays.

Plus people use “dark social” apps like Telegram, Signal or WhatsApp to commune and communicate with groups using their smartphones.

Merken

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