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Why explain what something is when you can give examples of it?
Here is a list of SEO 2 examples in no particular order.
- Link magnets done right are very SEO 2
- Online Reputation Management (ORM) also is
- WordPress is as well
- The long tail is
- Social media optimization
- Problogging or business blogging
- Diversification of traffic sources
- Buzz or guerrilla marketing
- Creating multiple media formats
- Giving before receiving
- High quality clean web design
Just follow the links to read about the actual examples of SEO 2!
* (CC BY-ND 2.0) Creative Commons image by chrisjtse