
This time, instead of explaining why image optimization is important for blogs I will simply demonstrate it.
One day I checked my search traffic from Google. These were the top 12 search referrers for that month on SEO 2.0:
Search Term | Source (Google) |
alone | image search |
fake | image search |
fakes | image search |
best rss reader | search |
seo blog | search |
chewbacca | image search |
seo 2.0 | search |
silly | image search |
fun | image search |
wordpress | image search |
who to follow on twitter | search |
fake breasts | image search |
SEO 2.0 had much more direct, social media traffic and other referrers than search traffic so it might be a bad example.
Nonetheless the word “alone” brings 10 times more traffic than the term “SEO blog”.
I was globally in the top 10 on Google.com for [seo blog] (at 7 when writing this viewed with an US proxy).
Do I still need to tell you why image optimization is important for blogs?
- art
- photography
- design
- gadget
- ecommerce
oriented blogs can get big amounts of image search traffic.
Image search as part of Universal Search is a must optimize for in SEO 2.0
Some bizarre aspects of it:
- I was at #1 on Google.com for [wordpress] when using image search.
- I was not even on the first page results at 10 in the US for “alone” on image search so there must be a whole damn lot lonely people out there.
Next time I will explain how to optimize for Google image search.
It’s different than most people tell you. Forget all the alt-attributes etc.