seo2.blog

SEO 2.0

  • Future Proof SEO: Real Life Link Building

    * Over the years I have repeatedly expressed my belief in “people SEO“. It means that the only future proof SEO approach in a social media world is to forge relationships. I have never elaborated on it in a single…

  • The Stone Age of Blogging is Over – What’s Next?

    * Some influential bloggers have written about the end of the golden age of tech blogging in 2011. Others followed ever since. They often say “tech” but in a way they mean blogging in general it seems. Some people were…

  • 7 Rules of Ethical SEO to Respect

    7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • The 7 Pillars of SEO2: Go Beyond E-E-A-T to Be POPULAR

    It’s 2025 and Google attempts to fend off the AI crap flood using its E-E-A-T principles. Does covering the basics of the Google algo suffice though? Is it enough to be popular? I don’t think so. You have to go…

  • Is Commenting on Dofollow-Blogs a Link Building Strategy?

    Is Commenting on Dofollow-Blogs a Link Building Strategy?

    * This post is about commenting on so called “dofollow-blogs”. Does commenting as a link building strategy make sense? Spoiler alert: it doesn’t in most cases. It’s not a real link building strategy to be honest. Yet it can make…