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There is no hidden Google juice that miraculously determines the ranking in Google’s results. Google’s “search advocate” John Mueller flatly ignores questions that even mention the term “link juice”. Yet why is it still so widely used? Is it just…
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Do you remember Google’s PageRank named after co-founder Larry Page? It was the original Google algorithm and also a prominent metric. Maybe you have seen the little green bar in the Google toolbar? For many years that bar represented PageRank…
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Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…
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A buddy of mine asked what else he should you look after when moving content to a new domain or blog beyond using an indispensable 301 redirect. As long as you use a 301 you are already pretty safe when…
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* Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…