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  • How to Optimize Websites for People? Use the Fire Up Approach!

    How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites In short it’s “fire up” or FIRE UP as an acronym. “fire someone up –…

  • What the Heaven is Paradise SEO? The Garden Eden of Natural Links

    What the heaven is paradise SEO? Did you mean “parasite SEO”? Hell no! I mean the Garden Eden of SEO. How that? Abundance of natural links growing on trees! So for heaven’s sake! Here comes paradise SEO! No kidding! What…

  • Suffering from HCU? Holy Cow! Helpful Content System Agony

    Are you suffering from HCU? Holy cow! I feel u! Yes, I mean Google’s helpful content update. Many legit looking sites do. Yet when I tell people what to do they often just get defensive instead of being grateful. Why?…

  • * When Google introduced its browser I wasn’t celebrating. Chrome became the dominant browser on the Web. Yet I was put off by a whole list of privacy concerns and annoyances. It’s 2025 and many of those still apply to…

  • Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…