seo2.blog

  • Do Social Media Conversation, Engagement & Sales Suck?

    * Some self-proclaimed social media experts try to get noticed by questioning the obvious! They declare all the social media best practices we take for granted to be nonsense or choose to ignore them. Do social media really suck when…

  • Where Did All The Search Traffic Go?

    * BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

  • 10 Years of SEO 2.0 – The Greatest Hits

    This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

  • SEO Tools: Why & How to Track Rankings on Personalized Search

    Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…

  • Content Creation Can’t Cure Cancer

    * Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…