seo2.blog

  • Where Did All The Search Traffic Go?

    * BuzzFeed reports that “Traffic from Google to digital publishers dropped 30% over the past eight months.” based on traffic statistics from over 200 major media properties, among them BuzzFeed Time Huffington Post Rolling Stone Sports Illustrated Overall social media…

  • 10 Years of SEO 2.0 – The Greatest Hits

    This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!

  • SEO Tools: Why & How to Track Rankings on Personalized Search

    Long story short: You can see actual rankings in Google Search Console. Above you see the query [outreach message] and the number of clicks and impressions for my blog. Yet there are also other tools beyond Google that help you…

  • Content Creation Can’t Cure Cancer

    * Summary: Content is not a one size fits all solution, especially for small business owners who can’t afford to become publishers. When does content actually make sense and how? What else can small businesses do that don’t have a…

  • Link is President

    * The “Content is King” motto of large media conglomerates like has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content without shares and links…