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Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…
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Do you remember Google’s PageRank named after co-founder Larry Page? It was the original Google algorithm and also a prominent metric. Maybe you have seen the little green bar in the Google toolbar? For many years that bar represented PageRank…
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* What the heaven is “positive SEO”? Does it even exist? Is it even possible? Positive SEO happens when you push your “competition” in search results and beyond. That way you create a win win situation for all parties involved…
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Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…