seo2.blog

  • Do I Hate Google?

    Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…

  • ‘SEO is Dead’ is Dead – How Hatebait Works

    Diamond Skull by Damien Hirst.* One fine day I checked my social media feeds and saw to my dismay another “SEO is dead” post. This in fact happens every year at least a few times – ever since SEO exists…

  • Personalized Search Means Power to the People and Social SEO

    By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • Science vs Reality: Do Not Obey Scientists – Practice What Works

    * More than once I had a lively argument on social media about “science”. Science-proponents are often very opinionated individuals. In some cases they were rather dogmatic. Especially those who are not scientists themselves fight others to convince them their…

  • The Best Ways To Lower Your Bounce Rate [CRO]

    The Best Ways To Lower Your Bounce Rate [CRO]

    * Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…