• When you work in blogging, social media or search you probably know what I mean: You got to be an Internet addict and to socialize online all the time to become even modestly popular. What about the productivity though? Social…

  • * SEO is dead! Long live SEO 2.0! What does this mean? I’m sick and tired of Search Engine Optimization. Well, many people are, you might argue. Yet with me, it’s different. I am a search engine optimizer myself! I…

  • * So you are working for a start up, small business or even corporation on content? You may have a lot of content – at least that’s what you think. Yet it does not work. Traffic dwindles. You don’t sell…

  • Blogging Mistakes Corporate Blogs Still Make

    * By now the era of content marketing is in full swing despite AI and other challenges. Woohoo! Many companies have high quality blogs by now! Yet just because you publish content regularly on WordPress doesn’t mean you really blog!…

  • * OK, I really got fed up and one day I banned Google on this blog. You will believe what happened next! In sheer numbers I got far less “traffic” of course. Often traffic from Google is not desirable though.…