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* Influencer marketing has become wide-spread. There are only a few of them out there though! Successful people were always busy. Nowadays they get flooded with requests. These days everybody and their aunt are practicing influencer outreach. Thus it’s almost…
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* Many marketers just don’t get it. Either they are ignorant, silly or worse. Usually I’m not bashing anybody. Yet sometimes a post makes me think that we are still on the early Web. As if social media were something…
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* Audience building is the number one thing you need online and in real life. Without an audience of regular and faithful fans you are at the mercy of gatekeepers. Unless you have an audience you have to pay others…
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* First I reframed SEO as part of the bigger popularization efforts! Now I’d like to show you how to use actual popularization techniques! These are well-known and tested techniques from music and science. Using them you can make ideas,…