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* When you read about SEO you may still wonder: Is positive SEO even possible? Can the bad rep of SEO get even worse? Well, yes, most media coverage is focusing on the “death” or downsides of SEO already. Yet…
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“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…
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Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…
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Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…
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This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…