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This is a guest post by Matt Cutts, Google’s “head of spam” by day and well known SEO blogger by night. I added some text decoration/formatting here and there to stress the main message and to improve readability. In my…
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According to Google and Search Engine Land the decades old practice of link building has been replaced by “building quality sites” back in 2013. Is SEO dead then, again? No, that’s not a joke. This is official. The webmaster guidelines…
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Many business people still wonder: These are valid questions. You are all welcome! Yes, SEO works! I have witnessed it first hand on my own projects. Yet today I also want to share how SEO works in a step by step…
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There seems to exist a broad consensus that “content is king“. On the other hand Google requires quality content and as of 2025 even helpful content. Ever since the so called Panda or high quality update Google made quality content…
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Inspiring more positivity in the often depressing SEO industry could improve the Web as a whole. How do I know? It works for me with other blogs. No, most SEO blogs do not inspire. They just describe. Why? SEO industry…