Google

  • * Ever wondered whether Google or “SEO” traffic is free? Do you know what a gatekeeper is? What is the difference between traffic and visitors? This post clarifies some basic modern SEO terms. Read on to find out what it…

  • * When Google introduced its browser I wasn’t celebrating. Chrome became the dominant browser on the Web. Yet I was put off by a whole list of privacy concerns and annoyances. It’s 2025 and many of those still apply to…

  • Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…

  • Diamond Skull by Damien Hirst.* One fine day I checked my social media feeds and saw to my dismay another “SEO is dead” post. This in fact happens every year at least a few times – ever since SEO exists…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…