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  • ‘SEO is Dead’ is Dead – How Hatebait Works

    Diamond Skull by Damien Hirst.* One fine day I checked my social media feeds and saw to my dismay another “SEO is dead” post. This in fact happens every year at least a few times – ever since SEO exists…

  • Personalized Search Means Power to the People and Social SEO

    By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • SEO Superstition: Ranking Signals Are Not One Google Juice

    There is no hidden Google juice that miraculously determines the ranking in Google’s results. Google’s “search advocate” John Mueller flatly ignores questions that even mention the term “link juice”. Yet why is it still so widely used? Is it just…

  • The Day Google PageRank Died and Why

    Do you remember Google’s PageRank named after co-founder Larry Page? It was the original Google algorithm and also a prominent metric. Maybe you have seen the little green bar in the Google toolbar? For many years that bar represented PageRank…

  • Positive SEO Example Campaign to Take Part in

    * What the heaven is “positive SEO”? Does it even exist? Is it even possible? Positive SEO happens when you push your “competition” in search results and beyond. That way you create a win win situation for all parties involved…