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* One of the most important things on the Web is readability. Why? People who can’t even read your body text leave! Despite that to this day many still neglect it, even I often ask people to improve their readability…
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When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…
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* We’re in the AI content flood era. So what? The noise level of the Web is overwhelming. Almost everybody uses so-called LLMs to publish and of course more. Thus there is a huge amount of noise out there. There…
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What is content? Everybody seems to know it. Nobody even asks before claiming that “content is king“. Yet content is not just body text or images you show on your site. Content is not the packaging! It’s what’s inside the…
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List of 5 must-do content techniques that you can implement on Linkedin to make your content highly engaging and differentiate your brand from the competition.