Content

  • The first SEO 2.0 ebook testimonials are in. Of course I’ve also had some people take a look at it before publication. I want to cite two of them, the third one has written his feedback in German so I…

  • What is Your Implicit Content Strategy in One Sentence?

    You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…

  • 101 Unique Blog Post Ideas to Grab

    * As you probably know I not only blog here on SEO 2! I also write for client blogs. For years I pitched a dozen or more ideas to a select few blogs on a monthly basis. Usually I sold…

  • How to Create Evergreen Content: Preventing Decay Right from the Start

    When I started writing this blog in 2007 I didn’t plan for the long term. All that counted was now. It worked fine for a year or maybe even two. By now it means work though plus a risk of…

  • I love writing so that content creation is a breeze for me. Most business people are overwhelmed when faced with the top down demand to create content for the Internet kings though. What can we do about it?