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Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…
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What is findability? Is it just a synonym for SEO? Yes and no. Let’s find out how the findability concept evolved over the past 20+ years. use it to this day. How do I know? Simply by searching for it…
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Many business people still wonder: These are valid questions. You are all welcome! Yes, SEO works! I have witnessed it first hand on my own projects. Yet today I also want to share how SEO works in a step by step…
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There seems to exist a broad consensus that “content is king“. On the other hand Google requires quality content and as of 2025 even helpful content. Ever since the so called Panda or high quality update Google made quality content…


