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  • What Does My Bounce Rate Really Mean?

    As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

  • SEM (Scanning Electron Microscopy) Demand Skyrockets

    Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…

  • Top 10 Benefits of Speaking at Search Engine Conferences

    One day instead of working I went to SES Hamburg (a leading search engine conference, a side note for the uninitiated) to have some fun. I showed off my fair trade Panama hat (yes, I tricked you, I don’t actually…

  • Google Suggest Effects on SEO, Search Usage and Business

    Who the hell is the Gossip Girl? Google Suggest offers users possible search queries based on the number of searches and results. When you start typing your search query Google suggest popular keywords or phrases to search for. Ever since…