Social Sites Every Business and Professional Should Use

Campfire with a group of young adults around it on the San Franciso beach in the evening, the sun is almost set.

Many people argue that there is no single social media to go after for businesses trying to “join the conversation”.

They’re right to some extent but I disagree nonetheless. There are 5 social sites you have to join and use as a business person.

You don’t have to stay active all the time everwhere. Three sites are probably best to stay connected with your audience. It’s a great start though.


A good idea for a starting point

Where to start then exactly? The 5 social sites every business and professional should use are:

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Yahoo Answers
  5. A niche social site for your industry (Inbound for me)

It’s true that you have to find out where you fit in best. Maybe it’s even YouTube, Flickr or Pinterest instead of Yahoo Answers.


A good overview on different sites

Those 5 sites are indispensable at first to find out. You’ll never even know what’s going on when you’re not there.

What about Google+ you may ask? Do I have to use it? Well, you have to use it to succeed in Google search but your audience does not reside there yet probably.

These 5 sites enable you to

  • join social media on a business and professional level
  • meet and connect with industry peers there
  • find out about industry trends and what’s popular outside your niche

More than that you’ll find out what’s popular from your niche outside of it. It’s helpful for “market research” so to say.


Finding the platforms that suit you

I’m very active on Google+ as its the logical choice for an SEO. I have tried Facebook, LinkedIn, Yahoo Answers and currently my business model does not resonate very much with them.

Still I’m keeping my profiles there. I’m also almost daily on Twitter as my audience is still strong over there.

In the end you have to focus on no more than three sites

IMHO as otherwise you’d need whole team to deal with social media. In case you can afford one, great!

All other business people better beware of social networking as for many it’s simply “not working”.

Trying to be active on too many sites does cost too much money and effort. It’s not just time you use up. Tools like

can assist you with updating several social sites at once so that you don’t spend all day participating. Make sure not just to broadcast everything automatically though.

Originally published on: August 28th, 2009. Last updated: September 15th, 2017.