Social Sites Every Business and Professional Should Use

Many marketers argue that there is no single social media to go after for businesses trying to “join the conversation”. They’re right to some extent but I disagree nonetheless. There are 5 social sites you have to join and use as a business person.

The 5 social sites every business and professional should use are:

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Yahoo Answers
  5. A niche social site for your industry (Inbound for me)

It’s true that you have to find out where you fit in best. Maybe it’s even YouTube, Flickr or Pinterest instead of Yahoo Answers but those 5 sites are indispensable at first to find out. You’ll never even know what’s going on when you’re not there.

What about Google+ you may ask? Do I have to use it? Well, you have to use it to succeed in Google search but your audience does not reside there yet probably.

These 5 sites enable you to

  • join social media on a business and professional level
  • meet and connect with industry peers there
  • find out about industry trends and what’s popular outside your niche

More than that you’ll find out what’s popular from your niche outside of it.

I’m very active on Google+ as its the logical choice for an SEO. I have tried Facebook, LinkedIn, Yahoo Answers and currently my business model does not resonate very much with them. Still I’m keeping my profiles there. I’m also almost daily on Twitter as my audience is still strong over there.

In the end you have to focus on no more than three sites

IMHO as otherwise you’d need whole team to deal with social media. In case you can afford one, great, all other business people better beware of social networking as for many it’s simply “not working”.

Trying to be active on too many sites does cost too much money and effort.

Tools like

can assist you with updating several social sites at once so that you don’t spend all day participating. Make sure not just to crosspost everything automatically.

Originally published on: August 28th, 2009. Last updated: June 19th, 2015.