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* Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…
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* Every website or blog has a purpose! It can be it a sale, a subscription or simply conveying the message. Achieving this goal is called conversion. The process of doing it is the discipline of Conversion (Rate) Optimization or…
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Many people like to optimize the call to action or other elements of landing pages. Yet they overlook the crucial aspect of every business website or even online interaction! What is the most important ingredient every site needs? It’s the…
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WordPress is – you might already know it – the most popular CMS. There are plenty of good reasons to use WordPress for blogs and websites. It’s still my favorite online publishing tool after 20+ years! I use WordPress for…
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Sometimes it’s not about the huge website relaunch. Amazon and other market leaders only add incremental changes without ever fully redesigning their websites. Yet such an approach often leads to feature creep! What then? Clutter due to growing sites Yes,…

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