Reputation

  • * Who wants to read yesterday’s news? This might sound like a rhetoric question but it’s not! Google users or searchers want to read old news. People actually seek out your old, even archaic content right now. What do they…

  • Step by Step Outreach Plan for Lasting Success

    * I’m glad to say that in recent years many SEO clients seem to get it. They inquire for very specific services revolving around outreach and content. On the other hand many of them still approach new school SEO with…

  • Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…

  • Diamond Skull by Damien Hirst.* One fine day I checked my social media feeds and saw to my dismay another “SEO is dead” post. This in fact happens every year at least a few times – ever since SEO exists…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…