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  • WordPress Theme Customization: How to Simplify like a Web Dev

    Most WP themes need heavy customization or rather fixing. It’s bug fixing but also removing all the visual flaws only a Web developer can notice.

  • What Does My Bounce Rate Really Mean?

    As a modern day website optimizer I deal half of the day with decreasing bounce rates. It means: I try to make people visiting websites stay longer on them or stay at all and click. The bounce rate is a…

  • SEM (Scanning Electron Microscopy) Demand Skyrockets

    Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…

  • Sex, permission marketing and social media – The ultimate Ménage à trois

    This naughty guest post is brought to you by James Duthie from Online Marketing Banter and is in no way endorsed by the fine people at SEO 2.0. What do sex, permission marketing & social media have in common? It…

  • Towards a New Defintion of SEO

    * I promised you a redefinition of SEO when I started this blog. In fact it’s still in the name of it. Where is it you might ask. Until now I delivered only an upgrade, a new version of SEO.…

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