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* When Google introduced its browser I wasn’t celebrating. Chrome became the dominant browser on the Web. Yet I was put off by a whole list of privacy concerns and annoyances. It’s 2025 and many of those still apply to…
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Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…
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Given my track record some people might wonder: do I hate Google? It’s understandable, after all I wrote things like etc. back in the days. It’s true. I was critical of Google for many years. Yet do I really literally…
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Diamond Skull by Damien Hirst.* One fine day I checked my social media feeds and saw to my dismay another “SEO is dead” post. This in fact happens every year at least a few times – ever since SEO exists…
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* I don’t write a lot about link building on SEO 2. Why? I did for many years. Usually I attempted to expand the concept to go beyond “building”. I questioned the premise of “manual link building” from day one.…