How do you blog when you have finally built an audience?

What’s next? It’s time to advance!

You have to go to the next level of blogging.

Let’s call it advanced blogging. It’s time to write for regular readers!

How I advanced my blogging

One day this blog has reached a critical mass of over 1000+ subscribers!

It was time to change my writing and content.

Indeed I already adapted how I blog before I consciously decided to change my approach.

I advanced my blogging into a new direction!

Did my readers notice? What is the difference between blogging for

• the social media audience
• the casual searchers
• your subscribers and returning visitors?

Well, there are plenty. Thus I introduce you to 10 advanced blogging techniques on how to write for your subscribers:

1. Do not start at zero each time, follow up!
2. Be less spectacular and more in depth
3. Be more niche oriented instead of too broad
4. Describe advanced techniques not basics
5. Stay away from topics covered everywhere
6. Add value to news and new developments
7. Write shorter posts, which are easier digestible
8. Spend more time writing, less promoting (you don’t need it anymore)
9. Be more choosy, 10 are better than 100 resources to sift through
10. Venture outside the box, surprise your regular readers

In fact regular readers, returning visitors and subscribers have read many of your blog postings already.

Regulars know the topics you cover. They know you!

Many have read what you wrote about those!

Thus keep those things in mind in order not to bore your subscriber base.

How to write for regulars?

Ensure that you don’t repeat the same beginner insights all the time. Add something new for those in the know.

Elaborate on what you already covered!

Do not just focus on TOFU (top of the funnel) content.

You already have the attention of these selected people.

They want to know more!

In marketing it’s also called lead nurturing.

I don’t like marketese so I’ll be straightforward about it!

• Step up your game!
• Go to the next lesson!
• Add more value!

That’s what I did! Ever since every article I publish in some way elaborates on what I’ve written before.