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“76% of searches now end without ever leaving Google.” Kevin Indig Are you still measuring your organic reach by vanity metrics? Do you count things like clicks or traffic? Then you may be only seeing 1/4 of it. Why? Most…
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Do you know what GEO is? You’re part of an elite minority! No? Then it’s not what you think it is. It is but also isn’t. In the realm of SEO, GEO is meant to replace it. It won’t work.…
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* Google has been issuing “unnatural links” warnings for quite some time now. The messages usually mean that you got penalized on Google search. Thus you potentially lost your rankings on Google and traffic to your website. What else does…
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Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…
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Do you think Google sucks? Yes. Google search is dying*. Why that? Ads, on-site features and AI take over gradually. In this post I reflect on how complex the Google search experience is nowadays. To solve the problem I will…