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  • Just Say No to Google Opportunism

    During Nazi or Stalinist rule it was matter of life and death whether you were support the bloody regime or speaking out against it. Even trying to subvert it without speaking out publicly ended up fatal in most cases. Nowadays…

  • SEO for Humans is Not About Google and “Content is King”

    Spider, really your preferred audience? * For years Google has been preaching building websites for humans not spiders. Nonetheless in reality Google still relies on website owners to make their pages spider-friendly. To be honest I don’t like big Google…

  • Authority and Trustrank

    Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

  • SEM (Scanning Electron Microscopy) Demand Skyrockets

    Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…

  • Stop Link Building! Links vs Traffic

    Do you think that link building is the most important part of traffic generation nowadays? You may be right when you refer to website optimization for Google. You have other options though!   Link building or traffic generation? In the…