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Google

  • Authority and Trustrank

    Yesterday I discovered the original Trustrank paper from 2004. Trustrank is a term coined by some Yahoo engineers to describe a new algorithm to determine relevant search results. The new thing about Trustrank is that it does not solely count…

  • SEM (Scanning Electron Microscopy) Demand Skyrockets

    Google Trends is a wonderful tool to find out what the market really demands. One problem is ambiguity though. It happens when a term means more than one thing. It happens to acronyms quite often. I compared SEM to SEO…

  • Stop Link Building! Links vs Traffic

    Do you think that link building is the most important part of traffic generation nowadays? You may be right when you refer to website optimization for Google. You have other options though!   Link building or traffic generation? In the…

  • 12 Effects Google Personalized Search Has on the Web

    Image: Personal Preference by Kevin Dooley. Google gets personal: Now everybody will get personalized search results based on their search habits in the past unless they opt out in a tedious process. Most people won’t opt out or even notice…

  • The Future of the Web According to Eric Schmidt of Google

    * Over the years Eric Schmidt – formerly CEO and now chairman of Google – has been known for giving some intriguing insights into Google, the Internet and the future of technology. Some of his remarks were very controversial to…