Ethics

  • For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • The 10 Commandments of Business Blogging

    * Imagine you blog for a business with almost religious fervor! What would be the 10 commandments to abide by? Here are some suggestions informed by many years of business blogging myself! Whatever you do, you need passion! You have…

  • 15 Ways of Disagreeing with Style

    “I defeat my enemies when I make them my friends” – Dalai Lama. Quite often I am subject to or part of heated debates online. Why? My social SEO ideas are often perceived as radical in business circles. On the…

  • Link Bait Sucks – People Are Not Fish

    * Are you trying to hook people to make them link to your site? You suck! OK, link bait sucks predominantly as a term but not completely as a tactic. There are certain aspects of link bait that really make…