Ethics

  • The 10 Commandments of Business Blogging

    * Imagine you blog for a business with almost religious fervor! What would be the 10 commandments to abide by? Here are some suggestions informed by many years of business blogging myself! Whatever you do, you need passion! You have…

  • Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…

  • * Back in the day Google created the problem of so-called “negative SEO”. The better term for it is Google sabotage. It means people can hurt you on Google search results. Then they offered a tool to “disavow” links that…

  • I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least.…

  • utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…