Ethics

  • Unnatural Links: What is the Meaning of the Google Term?

    * Google has been issuing “unnatural links” warnings for quite some time now. The messages usually mean that you got penalized on Google search. Thus you potentially lost your rankings on Google and traffic to your website. What else does…

  • Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…

  • * Back in the day Google created the problem of so-called “negative SEO”. The better term for it is Google sabotage. It means people can hurt you on Google search results. Then they offered a tool to “disavow” links that…

  • I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least.…

  • utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…