seo2.blog

Ethics

  • utm_source=crap: How Google Analytics Breaks Links + UX

    utm_source=crap: How Google Analytics Breaks Links + UX

    * Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…

  • How Mastodon & Ecosia Can Save Your Soul

    When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their…

  • Hyperbole is Dead or Writing for Trust

    * The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write convincingly without exaggeration? Can you drop cheap special effects…

  • Google Sells Endorsements to SEO Agencies

    Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…

  • 10 Things the Unnatural Links Penalty Taught me [Google SEO]

    I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least.…