Ethics

  • Unnatural Links: What is the Meaning of the Google Term?

    * Google has introduced the term “unnatural links” to refer to links meant to manipulate the search algorithm. They also have been sending unnatural links warnings starting in 2012. The messages usually meant that you got penalized on Google search.…

  • 15 Ways of Disagreeing with Style

    “I defeat my enemies when I make them my friends” — Dalai Lama. You probably have witnessed heated debates online. Why? Fights are all over the Web! Due to ever increasing polarization and rage based algorithms people clash all over…

  • Why Link Bait Sucks + How to Make People Link to You Instead

    * Are you trying to hook people to make them link to your site? You suck! OK, link bait sucks. It sucks predominantly as a term and not completely as a technique. There are certain aspects of link bait that…

  • 7 Rules of Ethical SEO to Respect

    * Do you practice SEO? You probably do! Maybe without even knowing. Every time you publish something on the Web – think social media or your website – you do SEO! You probably consider headlines and keywords and want to…

  • * The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write convincingly without exaggeration? Can you drop cheap special effects…