The FIRE UP Approach: How to Optimize Websites for People
How do you optimize websites for people that is actual readers who are suffering from chronic attention shortage? You need to make them findable, intriguing, readable, engaging, usable, popular or in short “fire up“. “fire someone up – Fig. to…
How to Use White Space or Get Swallowed by a Black Hole
Nowadays the content provided on your website must be original, well written and thought of, and it must look appealing. How to reconcile both worlds?
utm_source=crap: How Google Analytics Breaks Links + User Experience
* Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted so called utm_source etc. parameters into third party website addresses (so called URLs). I have warned against this type of URL…
How Cool Web Design Leads to Shareability Failure
* More than 10 years ago I wanted to become a so called Flash developer. I enrolled at a state funded 12 month long course to learn how to use Flash to build websites with animated effects. I failed. During…
Simple Ways to Optimize Your Site
When a year ends and a new year starts we often reconsider what we’ve done last year and plan for the upcoming year. Many people attempt to implement huge changes of their life style or business practices. It’s far better…
Free Webfonts that Don’t Look Fuzzy
As noted before on this blog most fonts including webfonts look fuzzy these days. That’s bad for readability and ultimately for your bottom line. Using just Helvetica and Arial won’t suffice anymore. You really have to use webfonts now. Sadly…
Quality Sites Are the New Links and Santa Exists
According to Google and Search Engine Land the decades old practice of link building has been replaced by “building quality sites” back in 2013. Is SEO dead then, again? No, that’s not a joke. This is official. The webmaster guidelines…
Proxima Nova Webfont: Best Font for Body Text Readability? Examples + Download
Last time I’ve written about how Microsoft made the Web ugly and how so called webfonts are probably a solution alas a difficult one. Only some webfonts work for body text – not just headlines! This time I want to…
How Microsoft Made the Web Ugly & What to Do About it
* This is a sad story with a happy ending about the way Microsoft has made the Web ugly and what to do about it. You have to act now though or you lose readers and customers. In a more…
Why Short Posts Beat Long Form Content
* In recent years a new kind of debate has been taking place online. It’s about content length. The longer the better it seems. Why? The main point of the content length debate is that – let me summarize it…
SEO 2.0 Goes Responsive Web Design with Origin
SEO 2.0 goes responsive web design with the free WordPress theme Origin by AlienWP. I kept my last theme for about 5 years by now and would even have sticked with it but it didn’t display properly on smartphones and…
Pinterest Optimization for SEO Machos
* “Pinterest Optimization for SEO Machos” is a guest post by Adrienne of Pongra. I have added some ugly remarks about male SEO practitioners in the post. I also made the headline a bit more controversial plus improved the readability…
Idiotically Simple Ways to Make Your Crap Content Stand Out
Everybody knows you have to create great content to survive so you have to compete with millions of others who are creating and promoting content.
Readability Advice: Lorem Ipsum Yourself! Design Content!
* One of the most important things on the Web is readability. Despite that to this day many webmasters, bloggers and even web designers neglect it. One day I asked a blogger to improve his post readability. Why? Otherwise my…
What is Your Value Proposition and How Do You Present it?
Many people like to optimize the call to action or other elements of landing pages but overlook the crucial aspect of every business website or even online interaction! It’s the value proposition. I’ve been doing a lot of blogger outreach…
This is Why Google Search is Bad and What Engine to Use Instead
Do you think Google sucks? I’m not a big friend of Google search either. In this post I reflect on how bad the Google search experience is nowadays. To solve the problem I will suggest a better alternative or rather…
Pinterest Marketing Mistakes People Make and Quick Fixes
Pinterest? You are doing it wrong! OK, I admit it, I have been using Pinterest for many years already. Yet I haven’t done any “marketing” over there. I just used it like a normal person would. By now I have…
10 Ways Matomo is Better Than Google Analytics
In recent years more and more people are less and less fond of Google. Not only does Google monopolize many industries it also mostly makes money by tracking people and selling their private data to advertisers. One of the markets…
How to Remove utm_source & Other Parameters From Your URLs
How to Add Gay Porn to Any Site These days it’s a quite common and very annoying habit by a few services to attach utm_source and other so called parameters to your Internet address aka URL. It’s not only that….
The Anatomy of an SEO 2 Web Directory of the Highest Quality
* I have a SEO 2 Web directory right here on my blog. What? A “Web directory”? In 2023? Are you kidding?! No. I’m not. Are you selling paid links here? Not at all either! Hear me out! What Makes…
