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* The “content is king” motto of large media conglomerates like has been misunderstood by content marketers. The reality of the Web is different! How? Link is president! Really? Hear me out! How content marketing has been misleading Many content…
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Did you know? Link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like already did. Yet they didn’t take links into account. They ranked pages…
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Photographers and other visual artists have a magnificent tool to show off their work these days! It’s called the Internet. On the Web everybody loves great photos and artworks. Thus they spread basically by themselves. How to succeed as a…
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It’s 2026 and many big publishers consider blocking Google search bots. It’s not a new idea to me! I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”)…
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How to get personal on Google? You don’t have to be rude! Algorithms adapt to your preferences and choices. Google also personalizes search results by default. What does this mean? You get different results than someone else. It has a…