The 10 Most Obvious Benefits of Twitter for Business in 2022
It’s 2022 and social SEO (or SEO 2.0 as I call it) is common sense. You are probably using it to spread the word online about your business. Twitter is still one of the most beneficial social media tools!
25+ Shocking Remarks on Search & Social Media to Ruin the Holidays
It’s the holiday season again. Christmas and New Year’s Eve are always a time when we are confronted with real life. We can’t connect to Facebook all the time, tinkering with websites is frowned upon by partners, children and other…
Why Berlin Tourists Eat Currywurst and the Creation of Generic Brands
As you might have noticed I live in Berlin, Germany. That’s a hugely popular place among tourists from all over the world. The area I live in is full of hostels, night clubs and places to eat out. There are…
The SEO Acronym Definition and How to Use Humor to Get it
What Does the SEO Acronym Mean Actually? Even in 2022 many people will still wonder what the SEO acronym means. I can’t blame them. SEO or Search Engine Optimization as most people refer to it is still hard to fathom…
Google Newspeak Glossary: Manual Action in Commercial Relationships
Euphemisms are often made up words that are meant to hide the real (in most cases negative) meaning of existing terms. Killing in the Name of For example the thing the US government refers to as “targeted killings” is basically…
LOL: The Positive Brand of SEO!
SEO is a Problem – We Need a Solution SEO is ugly. Why? I did not say this. Don’t kill the messenger! Most people who hear SEO think spam. Digital online content inbound marketing is not SEO and can’t replace…
Does Google Index Your robots.txt?
This is a contribution by SEO strategist Moosa Hemani. It has been slightly edited by myself, Tad Chef – the owner of this blog. robots.txt is a protocol that helps search engines to find out which part of a website…
Where to Buy Links? Turkey!
The quick and dirty link building shortcut Link building or attracting links is quite hard these days. Most people are looking for short cuts like paid links in spite of them being outside the Google Webmaster Guidelines. Some big brands…
SEO 3.0 – Hanging Out With the Hipsters
It has been already many years ago when I started the SEO 2.0 blog. SEO 2.0 is stale by now. There is business as usual by now. At least when it comes to SEO 2.0! No innovation. No next big…
The Dirty Dozen of Funny SEO Techniques for Lazy Bums
Most traditional SEO techniques are boring. Even worse: SEO is actual work in most cases. I’m lazy like hell. I wish I had a 4 hour work week or something. Other people automate everything but I suck at programming. Others…
Smart Ways to Influence Social Media Traffic
With the meteoric rise of social media like Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic…
10 Reasons to Follow Me/SEO 2.0 on Twitter
One of my favorite architecture blogs published a post called “5 reason to follow ArchDaily on Twitter“. Wow. Why didn’t I think myself of it? While the post itself seemed clumsy and the reasons were not enticing enough to follow…
Why Image Optimization is Important for Blogs
This time, instead of explaining why image optimization is important for blogs I will simply demonstrate it. One day I checked my search traffic from Google. These were the top 12 search referrers for that month on SEO 2.0: Search…
Top 10 Most Insane Reasons Why Blogging for Social Media Sucks
* OK, I admit it! I’m part of the problem here. It all started with link baiting a few years ago. Then blogging for a social media audience has become common place. Sometimes it seems there is not a single…
10 Christmas No-Nos for SEO Specialists to Avoid at all Costs
It’s this risky season again and many of us who optimize websites for search will have to endure humiliations we have to face each year. To lessen the impact of the Christmas SEO woes I compiled a list of 10…
Spiritual Link Building Advice by Zen Master Seo-ing Singsun
Tonight I dreamt of Zen Master Seo-ing Singsun again. Last time I had attempted to make an interview but the outcome of my dream was difficult to understand. Zen spirituality is not easy to grasp at all and trapped inside…
How Can Websites about Boring Topics Succeed on Social Media?
* A reader asked a very important question in the comments which many people ask: how can websites about boring topics succeed on social media? Indeed for many people it’s already an assumption that so called boring topics can’t succeed…
Is the Glass Half Empty or Half Full? It’s the Full Bottle
You certainly know the metaphor with the glass and the liquid. You don’t? Let me recount it: For some people the glass is half full and for others half empty. The trick is that both see the same glass and…
The Right Blog at the Right Time
My blogging journey has been long and winded by now. I feel like looking back and analyzing. It may also help you to find out when it is the right time to start a blog. I started this blog here…
Internal Google Rules Governing the Corporation
When your business depends on a black box corporation like Google you have to learn to read between the lines. Thus I prepared an unofficial list of rules that govern the corporation. You may not hear about them in the…
