Empowerment

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • * When Google introduced its browser I wasn’t celebrating. Chrome became the dominant browser on the Web. Yet I was put off by a whole list of privacy concerns and annoyances. It’s 2025 and many of those still apply to…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • * More than once I had a lively argument on social media about “science”. Science-proponents are often very opinionated individuals. In some cases they were rather dogmatic. Especially those who are not scientists themselves fight others to convince them their…

  • The Most Important Thing on Social Media: Be Genuine

    * Can it be that gaming social media sites is really the way to go? You can find such a suggestion all over the place even today. Sometimes it seems ethics is contrary to marketing. Do you really have to…