SEO 2.0

  • Whoa! I started this blog in 2007. That’s 18 years ago. To enter the scene with a bang I said “SEO is dead” back then. In 2025 “SEO is dead” is like a running gag or meme even. So is…

  • Blogging for World Domination

    Do you remember the early James Bond movies? There was always a bad guy mastermind in them. The one with the white cat? Blofeld was his name. Blofeld always aimed for global hegemony. Do you want to become a popular…

  • By 2025 Google search results are heavily personalized again. Google checks how you use search as an individual: So how does this affect your SEO approach? It should be social. Why? Google gives the power to the people. How personalized…

  • * There are myriads of SEO blogs out there. When talking about SEO most publications still focus on the small and geeky “technical SEO” niche though. Others just embrace the larger “marketing” context and thus diffuse the influence of search…

  • The Most Important Thing on Social Media: Be Genuine

    * Can it be that gaming social media sites is really the way to go? You can find such a suggestion all over the place even today. Sometimes it seems ethics is contrary to marketing. Do you really have to…