Design

  • Image SEO for Photographers and Other Visual Artists

    Photographers and other visual artists have a magnificent tool to show off their work these days, the Internet. Everybody loves great photos and artworks so they spread basically by themselves. Still there is a big difference between being successful on…

  • One day I wrote about how Microsoft made the Web ugly. Then I suggested a solution: webfonts. Yet there is a caveeat! Only some webfonts work for body text – not just headlines! Many webfonts fail at basic readability or…

  • Back when I just started the SEO 2 blog in 2007 I used images only as a nice to have addition. Why? I wrote and published a lot while there weren’t many free (to use) photos back then. Nowadays you…

  • SEO 2.0 Goes Responsive Web Design with Origin

    SEO 2.0 went responsive web design with the free WordPress theme Origin by AlienWP in 2012. I kept my last theme for about 5 years by now and would even have sticked with it! Yet it didn’t display properly on…

  • How to Optimize Websites for People? Use the Fire Up Approach!

    How do you optimize websites for people? I mean actual readers! Especially those who are suffering from chronic attention shortage? You need to make websites In short it’s “fire up” or FIRE UP as an acronym. “fire someone up –…