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You don’t really need content strategy do you? You just create a simple blog! You don’t even have one! You just write and publish. That’s it! Why do I need a strategy: “I’m not a general leading an army” you…
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This blog officially went live 10 years ago. I compiled a greatest hits list of memorable and still relevant posts. This is a subjective selection!
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* The “Content is King” motto of large media conglomerates like has been misunderstood by content marketers. People appropriated it to mean that content is the most important aspect of your visibility strategy. It’s not. Content without shares and links…
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After the so called Google Penguin update many people in the SEO industry embraced content marketing. So far so good. In a way SEO was always about content. Why not name the game accordingly? Yes, true. Yet some of them…
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* Even after 20 years of blogging the question how often you have to post still remains unanswered or rather you get as many answers as many bloggers you ask. Does it even matter how often you blog or rather…