SEO 2.0

  • Non-Google Link Building Beyond Search

    Did you know? Link building has been thriving long before Google. When I went online and started publishing in 1997 Google didn’t even exist. Many search engines like already did. Yet they didn’t take links into account. They ranked pages…

  • New Definition of SEO: Search Everywhere Optimization

    I promised you a new definition of SEO when I started this blog. Thus I called it SEO 2.0 back in 2007! Finally it arrived. What is SEO in the twenties of the 21st century? SEO is “Search Everywhere Optimization”…

  • Why Social SEO Is Better Than Just SEO and SMO

    For many years SEO (Search Engine Optimization) has been perceived as different from SMO (Social Media Optimization). Both disciplines lived side by side and many practitioners specialized either in one or the other. Now it’s best to combine both! With…

  • Image SEO for Photographers and Other Visual Artists

    Photographers and other visual artists have a magnificent tool to show off their work these days! It’s called the Internet. On the Web everybody loves great photos and artworks. Thus they spread basically by themselves. How to succeed as a…

  • Simple Image SEO Best Practices for Google Image Search Traffic

    It’s astonishing how simple image SEO for blogs was for many years. Yet it got way more complex by now. Can you still get image search traffic from Google? Is it even worth it? Yes and yes! Some simple image…