Google

  • Who are your competitors? You think you know. Yet your offline understanding of competition does not work on the Web! You don’t know or realize though! Let me explain. Who do you think your competition is? Let’s replay a typical…

  • * Do outbound links (also called outgoing links) matter for SEO (as in Search Engine Optimization)? Does Google count outbound links to determine your ranking on search? These are common questions publishers ask themselves. Finally Matt Cutts of Google has…

  • * We’re in the era of “content marketing”. It’s “publish or perish”! Is it? It seems not just scientists and SEO specialists who have to create content to survive. Every business seemingly has to as Google etc. needs content to…

  • * Are links unnatural or even dangerous? The Web is built upon so called hypertext. Why is hypertext called hyper in the first place? Isn’t it just text published on the Internet? The hyper-aspect stems from hyperlinks. It’s not because…

  • This article deals with the urgent need to regulate Google and proposes radical open source like transparency as a solution. Do we need to regulate Google? Yes, of course. We really have to regulate Google. The question is just how…