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* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write convincingly without exaggeration? Can you drop cheap special effects…
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* Imagine you blog for a business with almost religious fervor! What would be the 10 commandments to abide by? Here are some suggestions informed by many years of business blogging myself! Whatever you do, you need passion! You have…
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Are SEO agencies flaunting a “Google Partner” badge legit? Yes and no. The Google Partner program actually exists. It’s not about SEO though. Yet Google also sells endorsements to SEO companies. Can you allege a special relationship to Google? You…
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I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least.…
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* Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…