utm_source=crap: How Google Analytics Breaks Links + UX
* Did you notice how dirty some website addresses are? They are full of crap! Why? Over the years Google – the dominant analytics provider on the market – and marketers have increasingly inserted it! In this post I explain…
How Mastodon & Ecosia Can Save Your Soul
When I started out on the Web in the late nineties it was full of enthusiasm and limitless possibilities. It was about equality, opportunity and technological utopia. Today corporate interests run paramount with gatekeepers like Google, Facebook, Apple building their own private Internet gated communities.
Hyperbole is Dead or Writing for Trust
* The excessive use of superlatives and hyperbole in blogging today leads to sensationalism fatigue. You actually lose parts of your audience when you are guilty of sensationalizing. Can you write attractively without exaggeration and cheap special effects so that…
Google Sells Endorsements to SEO Agencies
Last time I have written about Google on this blog I promised to be more positive about the search-monopolist mega-corporation advertising company. You know, it’s not easy for me after all the issues I had with Google. Nonetheless this time…
10 Things the Unnatural Links Penalty Taught me [Google SEO]
I didn’t expect to get penalized for unnatural links at all! That’s why I noticed it very late. It also sucked! Why? The whole process of dealing with the unnatural links penalty has been “problematic” itself to say the least….
Reshare This if You Love Your Mother!
I know that today is not Mother’s Day. I love my mother every day though. Do you? In case you love your mother reshare this! Now, who will say “no” and refrain from resharing? Many people will feel compelled to…
Here Comes the Future: Teaching Social Media
“Here Comes the Future: Teaching Social Media” is a contribution by Dustin Verburg. I added the teaser image and text formatting like bold, italics, paragraphs, citations and lists. One day I read an article about a lawmaker in Trenton, NJ…
How to Use the Google Disavow Tool for NOT Against Negative SEO
* Google created the problem of so called “negative SEO“. How? By taking “manual action” on inbound links webmasters have no control over. Instead of just discounting “unnatural links” pointing to your site Google will make you responsible for them!…
Unnatural Links: What is the Purpose of the Google FUD Campaign?
* Google has been sending out “unnatural links” warnings for quite some time now. At first the messages meant that you got penalized on Google search and thus you potentially lost your rankings and traffic. Then Google started sending out…
Just Say No to Google Opportunism
During Nazi or Stalinist rule it was matter of life and death whether you were support the bloody regime or speaking out against it. Even trying to subvert it without speaking out publicly ended up fatal in most cases. Nowadays…
7 Business & Blogging Clues a Puppy Can Teach You
For a year or so I didn’t spend as much time with my business of blogging because I had to take care of a puppy. The funny thing is in German (remember, I live in Germany) you say “small business”…
7 Rules of Ethical SEO to Respect
* Do you practice SEO? You probably do! Maybe without knowing. Every time you publish something on social media or your website you do SEO! You probably consider headlines and keywords and want to get noticed or found. This is…
10 Commandments of Business Blogging
* Whatever you do, you need passion! What exactly is business blogging? To me it applies to any blogging motivated by the advancement of any business or marketing goals. It may even apply to blogging for a cause like many…
15 Ways of Disagreeing with Style
“I defeat my enemies when I make them my friends” – Dalai Lama. Quite often I am subject to or part of heated debates online. Why? My social SEO ideas are often perceived as radical in business circles. On the…
Link Bait Sucks – People Are Not Fish
* Are you trying to hook people to make them link to your site? You suck! OK, link bait sucks predominantly as a term but not completely as a tactic. There are certain aspects of link bait that really make…