What Guest Blogging and Blogger Outreach Are Actually About
Nowadays “content marketing” is a must-have for everybody who has an online presence. Why? Google’s business model is to monetize third party content. So what? You need to “just create great content and they will come”. Who are they? Google…
Giving All Your Great Content to Google for Free is Suicide
* When I chose to block Google search on this blog some people considered me nuts. After all it sounds like suicide! Why would someone decide to block Google traffic? It’s especially an unexpected move for a site about search…
50 Ways to Make the Web a Better Place
Popularity Comes From People When people want to get popular on the Web they often have the popularity itself as a goal while in reality it’s just a by-product of doing the right thing. What is the right thing on…
Hey You, You’re Not Boring – You Rock Like Elvis!
* This is a post about rocking like Elvis instead of being boring. You can skip the boring part about headlines that follows. You can jump right to the rock & roll part to find out how to rock like…
Why I Banned Google on my Blog
I banned Google on my blog in 2012. Why? Isn’t it ironic for a self proclaimed SEO (as in “search engine optimization”) blog to ban Google? Let me tell you the whole story. When I started out this blog in…
You Want Link Building? Get Linkable Assets!
Are you interested in link building? Yes, that’s what you think. In reality you need something else though. Let me explain. I’m just an independent consultant who hasn’t dozens of employees to do his work. I can take only a…
Your Business is Not Boring – Your Content is
People often ask me: How can I promote my boring business using SEO and social media? What they really mean is: I don’t want to create engaging content. In fact most business is boring when you take that approach. Who…
How to Determine Content Quality and Write Accordingly
There seems to exist a broad consensus that “content is king”, but only great content or rather quality content. With the so called Panda or high quality update Google made quality content the ultimate goal. How to determine content quality…
Pinterest or How to Evaluate Social Media Opportunities
Every year or so a new social media “next big thing” appears on the Internet. Sometimes it’s a fairly new site gaining traction fast, sometimes it’s a household name that finally arrives in the mainstream. As a business person you…
What is Content? It’s not Your Sales Copy
Content is not the packaging! It’s what’s inside the package! Here it’s escalating panic from the Hoxton Street Monster Supplies. One day I published a list post about the 10 most common content strategy mistakes most businesses make. In that…
10 Fatal Content Strategy Mistakes Most Businesses Make
* Everybody seems to agree by now that you need “great content“ to succeed on the Web. Both social media and search engines require quality content as their business model relies on others, us, to create that content. The problem…
It’s Magic: Content Creation and Link Building While You’re Away
During the holidays I was offline. Nonetheless my blog gained many new links and several postings have been published while I was on vacation. Do blogs stay empty on holidays? Now as I am not a company but a…
Why Use a Black and White WordPress Theme for Business Blogging?
* Why use a neutral black and white WordPress theme for your business blog? There are many reasons. Obviously when you take a look at books or newspapers you will realize that most of them use white paper and black…
