seo2.blog

Social Media

  • SEO 2.0 Reality Check: What Works?

    * I’ve been writing for this blog and popularizing SEO 2.0 for 15 years! Yes. It’s time to review some of my theories and predictions. I have promised you a new era. Did it really arrive? Did SEO 2.0 turn…

  • What Social Media Benefits for Business Can You Expect?

    Some misguided business people and even marketers dismiss social media saying things like “social media traffic is low value”. Dismissing social media traffic value is like saying that planes suck because you can’t drive them. It’s not just about the…

  • Social Media Best Practices: How to Serve Audience Interests

    Social Media Best Practices: How to Serve Audience Interests

    * This is part of a little series of posts about blogs, social media and search best practices. The article deals with “topical categorization” for social media audiences and beyond. In essence the post is not just about categories you…

  • How Relationship Building for SEO Works Without Link Begging

    It’s official: relationship building increasingly replaces link building in SEO. That’s truly amazing news! I’ve been preaching relationships for years before the approach arrived in the SEO mainstream. I’m glad it has. There is just one problem with relationship building…

  • Smart Ways to Influence Social Media Traffic

    With the meteoric rise of social media like Facebook, Instagram and Pinterest the rules for spreading your message online have changed. It’s no longer about simply optimizing content and building links for Google. Popular social media posts get substantial traffic…